CEO Oliver Zak on Mad Rabbit’s Walmart expansion, Discord community and competition

9 months ago 20

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Tattoos are now big business for the beauty industry.

Since 2021, tattooing and tattoo care products have attracted both investor and strategic acquirer attention. Brands like Mad Rabbit have raised millions in outside funding to provide tattooed customers with before, during and aftercare products. According to a 2015 Harris Poll, more Americans are getting tattoos, with 29% having at least one. Specifically, 47% of millennials have one compared to over 36% of Gen Xers. What was previously associated with only select groups of people, tattoos are now more common among people from all walks of life.

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