4 months ago
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As made-to-order production models catch on, bringing nmore sustainability to fashion, 6-year-old footwear brand Cariuma is stepping up with a new initiative: Cariuma Forward.
The made-to-order program, launched Tuesday, offers shoppers willing to wait months for their orders to receive early access to new products, monthly. The program emphasizes the brand’s focus on environmental responsibility, with four trees planted for every pair sold, compared to two trees for shoes in Cariuma’s core line.
Cariuma Forward’s first customers will receive their products in October of 2024, compared to core customers who will receive them when they officially launch in the summer of 2025. The program’s customers will provide feedback on the styles through a post-purchase survey. The aim is to avoid overconsumption by better gauging the number of styles that will be ordered, in part by perfecting the way the shoes look and feel before the larger rollout.
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English (US) ·