7 months ago
31
This week, I’m highlighting the ways luxury personal shoppers are attracting ultra-wealthy clients through access to private beauty shopping experiences, sold-out products, and celebrity glam squads and aestheticians whose books normally remain closed to new clients. Additionally, the Kardashian sister partnering with a U.K. fake lash brand and the Marvel star entering the kids hair-care space.
In a changing luxury landscape, personal shoppers are using access to beauty products and pros to increase their value to the 1%
As luxury e-commerce continues to tumble, personal shopping firms serving ultra-high-net-worth luxury clientele — often referred to as VICs for “very important customers” — are finding new ways to attract the 1%. As previously reported by Glossy, various economic challenges like inflation have tempered luxury shopping habits, leaving the richest people in the world driving the majority of luxury sales.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·