Brands are refocusing on organic content

6 months ago 28

At this week’s Glossy’s E-Commerce Summit in Miami, both onstage and in working groups, beauty and fashion brand leaders are engaging in in-depth discussions about the business challenges they’re facing and the strategies that are proving effective. Through Wednesday, Glossy will be sending the highlights from these conversations in daily briefings. To receive them in your inbox, sign up here.

On Day 1, executives talked up the value of both organic and brand-developed content, as recapped below.

Organic content is king

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