Branded resale competition increases as Archive secures $30 million funding round

1 month ago 19

Archive, the branded resale tech company that provides resale infrastructure for brands like New Balance and The North Face, just got a big new funding round.

The company received $30 million in additional funding from Energize Capital on Tuesday, bringing its total funding to $54 million. Archive co-founder and CEO Emily Gittins said Archive plans to use the money to “accelerate global expansion,” promising more new brand partners and new products for its existing clients.

The branded resale space has become hotly competitive in the last few years, with companies like Archive and Trove regularly signing with big-name apparel brands like Levi’s, Patagonia and Canada Goose. Trove acquired another competitor in the space, Recurate, in August 2024, gaining control of 80% of the branded resale space and intensifying the competition.

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