Black Girl Sunscreen founder Shontay Lundy: ‘The retail landscape is not what it used to be’

3 months ago 37

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Shontay Lundy is on a mission to disrupt the sun-care space.

She is the founder of Black Girl Sunscreen, a sunscreen brand she launched in 2016 as an alternative to the many sunscreen formulas that leave a white cast on skin, a problem that’s particularly noticeable on medium and dark complexions. The line was an instant hit and she quickly gained wide distribution at Target, CVS, Ulta Beauty, Walgreens, and Walmart, among other retailers. The brand also sells direct-to-consumer and on Amazon.

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