Black beauty brand owners fear Target’s DEI pullback will deter customers and limit opportunities

By Mitchell Parton. This story was first reported on and published by Glossy sibling site Modern Retail.

Kyle Frazier knows firsthand the kind of work Target has done over the years to help Black owners and founders like him make their way onto its shelves.

In 2018, Target accepted Frazier’s men’s grooming brand, Hue for Every Man, into the Target Takeoff Beauty Accelerator, a program for emerging beauty and personal-care brands. That led to placements in 25 Target stores for his products initially. That grew to 110 stores. While not necessarily a diversity, equity and inclusion initiative, the program gave him access to C-suite executives, sales managers and buyers at Target that would answer his questions about how to go into mass retail.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.