Beyoncé announces hair-care brand Cécred and its launch date on Instagram

Nearly a year after Beyoncé’s initial surprise post teasing a new hair-care venture, we now have a name for the forthcoming hair-care brand.

Early Wednesday morning, the multi-hyphenated star took to Instagram to post an update on the much-anticipated line, including sharing its name: Cécred, pronounced “sacred.” “Hair is sacred. The journey begins Feb 20. Visit cecred.com,” Beyoncé captioned the Instagram post. As of Wednesday afternoon, the post had over 789,000 likes. Beyoncé collaborated on the post with the brand’s Instagram page, which had already amassed 86,500 followers by the afternoon.

Though little to nothing is still known about the line itself, we now know the offerings will launch on the brand’s website on February 20.

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