Beekman 1802 establishes a tiered ambassador program based on kindness

10 months ago 19

Beekman 1802 has debuted a new ambassador program centered on a mission of kindness.

Called the “Kindness Krew,” the program, which launched in mid-February, is based on the Beekman 1802 team’s desires to drive sales to its DTC e-commerce channel, focus on brand awareness and earned media value with an always-on approach, and connect the values of the brand — namely, kindness — to a broader movement. DTC e-commerce accounts for approximately 30% of Beekman 1802 sales. Beekman 1802 is also sold via QVC, Target and Ulta Beauty and surpassed $150 million in retail sales in 2020.

“Kindness has been the cornerstone of Beekman 1802’s DNA since day one, and we’re thrilled to introduce a tangible and actionable way to spread kindness at a time in the world when I believe we need it most,” said Jill Scalamandre, CEO of Beekman 1802.

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