Beauty & Wellness Briefing: Inside Ulta Beauty’s blowout Cécred launch party in L.A.

1 week ago 19

This week, I attended Ulta Beauty’s hush-hush Cécred launch event in Los Angeles, which was hosted by Beyoncé, Tina Knowles, Ulta Beauty CEO Kecia Steelman and Cécred CEO Grace Ray. The influencer-focused event is just one pillar of an in-depth launch strategy for the retailer’s new tentpole brand, which Steelman predicts will be the retailer’s largest launch in history.

Additionally, Unilever acquires refillable brand Wild, and consumer sentiment tanks amid growing tariffs.

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