Beauty & Wellness Briefing: How beauty brands are winning new customers on Reddit

1 week ago 7

This week, I checked in with Erno Laszlo marketing lead Tiffany Roshanian to glean insights into how the nearly 100-year-old heritage skin-care brand is acquiring new customers on Reddit. The alt social network went public earlier this year and has become a focus for beauty retailers including Sephora, which launched its first Reddit campaign this month. Additionally, the FDA releases new MoCRA guidance, L’Oréal Group offloads two skin-care brands, and The Estée Lauder Companies, Unilever and Nestlé USA announce executive changes.

How 100-year-old heritage skin-care brand Erno Laszlo is winning on Reddit

As the fate of TikTok remains unclear and brands continue to diversify their social strategies for 2025, Reddit has become a new focus for reaching consumers.

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