Beauty & Wellness Briefing: Fragrance continues stunning growth across an increasingly bifurcated category

7 months ago 25

This week, I checked in with industry analysts to better understand the phenomenal growth happening in the fragrance category, which appears to be further bifurcated across mass and luxury offerings. Additionally, the latest celebrity hair-care and sunscreen launches and the executive moves worth watching.

The fragrance category is on a tear with high-end prestige and masstige offerings sending growth in opposite directions

It could be argued that 2023 was the year of fragrance, but according to new market research data and an onslaught of interesting new launches, the category shows no signs of slowing. Exactly what shoppers are buying, however, is nuanced.

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