Beauty & Wellness Briefing: Food and beverage partnerships are driving beauty industry sales and awareness

3 weeks ago 16

This week, I checked in with Michael Malinsky, the CEO of TikTok-famous makeup brand Wonderskin, to learn the takeaways from the brand’s sell-out collaboration with Chipotle. It represents a growing number of beauty-focused brand partnerships within the food and beverage industries this year. Additionally, a new beauty executive to know at Kenvue, California passes anti-shoplifting legislation, and Vitamin Shoppe’s parent company files for bankruptcy.

Inside Wonderskin’s sell-out partnership with Chipotle

Food and beverage partnerships continue to drive sales and awareness for the beauty industry.

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