2 days ago
6
Foreo, the Swedish beauty tech company known for its Luna sonic cleansing facial brush, launched a new body-toning iteration of its popular Bear device franchise on Tuesday. Foreo’s original Bear device franchise was launched in 2020 and touted as the strongest FDA-cleared microcurrent device available.
The Bear 2 franchise now features four tools that use the company’s microcurrent technology. Its first three releases, rolled out in 2023, target the face and include the Bear 2 face tool, which is marketed to replace facelifts and Botox. Meanwhile, the Bear 2 Eye and Lip tool is said to plump and firm the delicate skin around the eyes and lips, and the Bear 2 Go is a mini version of the face tool and meant to offer similar results while traveling. They sell for $329, $253 and $279, respectively.
On Tuesday, the company launched Bear 2 Body, which was designed to tone and firm skin on the body using a cocktail of the company’s technologies found across its portfolio, including two types of microcurrent and a massage function. The product is being marketed as a solution for cellulite and sagging skin.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·