LUCKNOW: BJP national general secretary
Sunil Bansal
on Thursday was back to his elements even as he initiated fresh measures to step up the party's public outreach in the run up to the high stakes Lok Sabha electrons.
Bansal, credited as one of the key architects of BJP's repeated electoral success in UP since 2014, held a closed door meeting of specially appointed district conveners who have been entrusted with the responsibility of overseeing the functioning of the `Call Centres’ which have been set up in all parliamentary seats of UP to gather vital information pertaining to party’s organisational work.
UP BJP chief
Bhupendra Chaudhary
and state general secretary (organisation) Dharmpal Singh were also present in the meeting, in what marked the party's renewed bid to draw contours of poll strategy to take on the opposition.
Sources privy to the meeting said that Bansal laid categorical stress on call centres gathering data and key inputs about the functioning of the sitting
MPs
in the respective Lok Sabha constituencies. These inputs would then be compiled in the form of a report which would be subsequently sent to the central leadership for its consideration. "The report would form the primary basis in distribution of tickets in the next national general elections," a senior BJP leader said.
Sources privy to the meeting said that Bansal also asked the conveners to ensure that the beneficiaries of various government schemes initiated by the centre and the state government are contacted on a regular basis.
Experts said the party sought to tap the beneficiaries, considering them as potential supporters of the party. Experts said that the move marked BJP's fresh bid to step up its outreach to counter an assertive opposition, primarily the
Akhilesh Yadav
led Samajwadi Party and Congress.
Bansal also called upon the regional and district presidents to review the implementation of PM Vishwakarma Scheme entailing end-to-end support to artisans and craftspeople who work with their hands and tools.
The scheme initiated in September earlier this year covers artisans and craftspeople engaged in 18 trades -- carpenter, boat maker, armourer, blacksmith, hammer and tool kit maker, locksmith, goldsmith (sonar), potter (kumhaar), sculptor (murtikar, stone carver), stone breaker, cobbler, mason (rajmistri), basket/mat/broom maker/coir weaver, doll and toy maker (traditional), barber, garland maker (malakaar), washerman, tailor and fishing net maker.
BJP's fresh thrust on PM Vishwakarma Scheme has trained the spotlight back on saffron outfits' outreach at the Dalit and OBC who happen to be the key beneficiaries of the scheme.
Chaudhary said that the scheme primarily aims to bring the artisans in the mainstream of development and augment the state and the country's economy. “These artisans were relegated as mere laborers during the previous Congress government,” the UP BJP said.
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