5 months ago
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It happened practically overnight. Last year, about 8% of Pacsun’s denim sales were made up of baggy oversized jeans. A year later, baggy jeans now make up 80% of the company’s denim sales.
According to Pacsun’s vp of women’s merchandising and design, Addie Rintel, Pacsun has been watching the meteoric rise of baggy denim with great intent. On Thursday, it announced an entire back-to-school campaign, called “Better in Baggy,” focused on oversized everything, including denim.
“What’s funny about the baggy trend is how quickly it came up,” Rintel said. “When skinny jeans became a trend, it took a good three years for them to truly take hold and become the majority of our assortment. But with baggy, it’s basically been overnight. If we had moved faster, we probably could have [transitioned to an] 80% baggy assortment by December [2023].”
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English (US) ·