10 months ago
24
The star of Badgley Mischka’s fall 2024 fashion show on Saturday wasn’t a runway dress or a brand-dressed A-list guest sitting in the front row. By design, it was a beauty product.
Along with the 35th anniversary of Mark Badgley and James Mischka’s fashion brand, the show marked the debut of the designers’ prestige fragrance collection with Horizon Beauty Group. The company had worked as Badgley Mischka’s fragrance distributor before acquiring its beauty license in 2021.
Found in their seats in a Badgley Mischka-branded cosmetics pouch, guests were treated to full-size bottles of one of two debut scents, the Cap D’Antibes or the Château Vizcaya. In step, the fragrances were made shoppable on badgleymischka.com for $125 each. Online, each scent is also offered in a set of three travel-size bottles for $75. According to a brand representative, 30-50 fragrance products will soon be offered for advanced purchase on the site, with most set to deliver in June. A total of six fragrances will roll out this year.
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English (US) ·