1 week ago
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“The days of easy money are over,” according to Jon Kossow, managing partner at the investment firm Norwest Venture Partners.
Norwest is among the investors behind the massive $845 million funding round raised by activewear brand Vuori this month. At a time when many brands are struggling to find investment, the amount of funding was notable. But Norwest wouldn’t have put that amount of money into a brand without having serious confidence in its ability to succeed. Kossow said he’s looking for brands that “don’t want or need money” and are comfortably profitable on their own.
Norwest, which has over $12.5 billion in assets, has invested in companies including Birdies and Faire. Kossow spoke to Glossy about what kinds of things he likes to see in a potential investment, how he thinks about investing in the modern consumer landscape and how brands can set themselves up for success when courting investors.
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English (US) ·