As wildfires shrink, LA brands are weighing next steps

The fires that in Los Angeles have continued to cause destruction to residences and businesses, along with a death toll of 27 people so far.

The fires have proven massively disruptive to Los Angeles’s vibrant fashion and beauty industries. Brands have lost stores to the fire, closed them out of concern for safety, halted operations in parts of the area and sent employees to work from home for the foreseeable future.

But as the near-hurricane-force winds that fanned the fires into full strength die and firefighters make progress containing the remains of the wildfires, brands that have been affected have been left wondering when, and how, to return to normal operations.

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