As luxury stalls, Bluemercury charts growth in affluent neighborhoods using high-touch sales strategies

This week, Glossy spotlights the power of specialty stores. While department stores’ demands and terms are turning brands away, specialty stores — often offering new awareness, desirable brand alignment, target consumer-focused curations and inspiring physical footprints — are becoming go-to retail partners. We’re spotlighting five U.S. stores that leading brands are betting on now.

Despite the luxury sector’s slowdown, Macy’s Inc.-owned Bluemercury is having a gangbuster year. 

Seven months post-rebrand, the 25-year-old retailer is a luxury beauty leader thanks to new locations in affluent neighborhoods, an evolving curation of today’s top luxury brands and a sales staff considered to be some of the best in the business.

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