As London Fashion Week celebrates 40 years, the BFC turns to supporting phygital designers

10 months ago 19

London Fashion Week kicked off on Friday. It is a big year for the city, fashion-wise, as the British Fashion Council, which runs the local fashion week among other fashion events and programs, celebrates its 40th birthday.

Since its inception in 1984, London Fashion Week has become known for providing a platform for emerging designers, including Alexander McQueen — though the late designer’s namesake brand now shows in Paris. It’s also helped to bolster the careers of Simone Rocha and Edward Crutchley, among others. This season, the event will mark the return of Preen by design duo Justin Thornton and Thea Bregazzi after a two-year hiatus. It will also welcome back the week’s mainstays like Burberry and Richard Quinn.

After working with emerging designers for 40 years, the British Fashion Council is now showing support for digital fashion designers as the next frontier of innovative design.

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