As Fabletics aims to double its business, here’s how it’s keeping tabs on what customers want

Fabletics is in the midst of a significant growth plan. The brand is aiming to increase its current annual revenue from $900 million to over $1 billion in the next two years and double its revenue over the next five years. As part of that plan, it’s launching in wholesale channels like Nordstrom and continuously opening new stores of its own in markets like Idaho and San Diego.

According to Carly Gomez, Fabletics’ CMO, every part of the company’s growth strategy revolves around its members. With over 2.5 million members and seven new countries served this year, Gomez told Glossy it’s paramount for the brand to stay intimately in touch with what its members want.

At the Glossy E-Commerce Summit last week, Gomez told Glossy that Fabletics has instituted multiple programs to keep track of what customers want. The first is a “Meet the Member” program, where each month the team meets with a real Fabletics member and interviews them about their shopping habits and perception of the brand. These meetings happen either in person at Fabletics’ HQ in Southern California or virtually. The members are offered gift cards for their participation.

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