9 months ago
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Introducing our Return to Analog series. All week, Glossy will be running stories on the fashion and beauty brands that are embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.
Fast fashion is getting faster than ever. As companies like Shein standardize dirt-cheap prices and ultra-fast turnaround times, a growing number of brands are looking backward, investing in the kind of slow, traditional craftsmanship that has become increasingly rare.
Sarah Flint, a luxury women’s shoe designer, makes all of her namesake brand’s footwear in Italy, working with craftsmen who have been making leather shoes for generations. Working with these artisans is time-consuming, but worth it, she said. Making one pair of shoes can take up to 100 hours of labor and cost Sarah Flint more than $1,000 for materials and labor. But that time and investment are made up for by a unique product with handmade details that Flint said sets her brand apart from competitors.
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English (US) ·