3 weeks ago
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Across the industry, economic changes and higher interest rates have made fundraising a much harder experience for many fashion brands. But the DTC activewear brand Vuori doesn’t seem to be one of them.
On Friday afternoon, the brand announced an $825 million funding round led by General Atlantic and Stripes. General Atlantic invests in major consumer brands like Athletic Brewing Company and Shein, while Stripes is the investor behind brands like On Running, Erewhon and Khaite.
The $825 million is going on top of the significant pile of investment Vuori has already accumulated. In 2021, Vuori raised a $400 million round from Japanese investor SoftBank. At the time, it was the largest investment round raised by a private apparel brand — Vuori has now doubled that amount. Vuori was valued at $4 billion at the time of the SoftBank investment, but its new valuation puts it at $5.5 billion.
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