Alo Yoga’s top-rated products, according to TikTok

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Few brands have managed to achieve cult status as of late, but 16-year-old Alo Yoga decidedly fits the bill.

Last week, Glossy covered the growth of Alo’s Sherpa Shop viral franchise since debuting in 2014. According to Glossy reporting, from 2021 to 2022, the Sherpa franchise sales grew 55%, owed to both consumers’ increasing demand for faux sherpa products and the brand’s marketing strategy. To promote the line this year, Alo opened a pop-up store in Beverley Hills and hosted IRL events for influencers and its most loyal shoppers.

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