Alo collaborates with Instagram relationship coach Jillian Turecki for Mental Health Awareness Month

Alo’s partnership-heavy marketing strategy has included collaborations and campaigns with mega-celebrities, including Jisoo, Saweetie, Rosie Huntington-Whiteley and Kendall Jenner. But its latest partner may be less familiar. With a kickoff timed to Mental Health Awareness Month, in May, the athleisure brand has partnered with Jillian Turecki (2.1 million Instagram followers), a relationship coach and the podcaster behind “Jillian On Love.”

“At Alo, we believe that self-love and relationship work are integral to overall wellness and mental health,” said Summer Nacewicz, Alo evp of marketing and creative. “When you prioritize self-love, you foster a positive mindset that keeps you motivated and committed to your fitness goals. Similarly, healthy relationships provide the emotional stability and support necessary for maintaining physical health. By integrating self-love and relationship work into our wellness approach, we create a balanced and sustainable path to achieving optimal health.”

The collaboration will consist of three videos released on Alo’s Instagram account @aloyoga, which has 3.3 million followers. Turecki will also share the content on her own account. In the videos, Turecki interviews strangers in a Miami park on the topics she talks to her followers about regularly, including romantic love, self-love and relationship patterns. 

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