7 months ago
23
At 40 years old, Alexander Wang and his 19-year-old namesake brand are maturing. But that’s not to say that he’s lost his edge, as proven by Wednesday night’s fashion show featuring select looks from his pre-fall 2024, fall 2024 and resort 2025 collections.
Six years after a rebrand that had Alexander Wang abandoning many of its brand signatures, this week’s show — unofficially dubbed “Legacy 2.0” — revisited and modernized them. The 38 featured looks were heavy in studs, leather and denim, T-shirt dressing was back on the menu, and a black-and-white color palette dominated. The Rocco bag, originally launched in 2009, was reintroduced as the Ricco and showcased in a variety of new silhouettes.
“About five years ago, we went really drastic. We changed the logo, we changed the store concept, we threw a lot out — and it was almost like throwing the baby out with the bathwater,” Wang told Glossy. “It took some growing up for me to realize: ‘This is our legacy and what people recognize us for. We should be proud to own it and not shy away from it.’ So now, we’re reclaiming the things we stood for and standing strong by them.”
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English (US) ·