Airtel Xstream
Play, the
OTT aggregator service
has announced that it will now offer
aha Tamil
and Telugu to its subscribers. For those unaware, aha OTT is a Joint venture between
Allu Arvind’s Geeta Arts
and My Home Group which was launched in 2020.
Commenting on the collaboration, Adarsh Nair, CEO – Airtel Digital, said, “We welcome team aha on to our platform and look forward to collaborating with them and taking their content across the length and breadth of India. Over the years, we have observed regional content gain prominence and transcend the barriers of language within India. aha’s addition will not just get the best in Tamil and Telugu content to the audiences in TN, AP and Telangana but also to discerning audiences elsewhere in the country.”
Speaking about the partnership, Rakesh CK, senior VP and head-SVOD and business strategy of aha said, “We are pleased to unveil this strategic collaboration with Airtel Xstream, marking a significant stride in our ongoing mission to be in every Telugu and Tamil household. We hope that the partnership with Airtel Xstream will enhance our reach and impact, helping us tap into a broader audience. Together, we are committed to redefining the entertainment experience, ensuring that our exclusive content resonates profoundly with viewers.”
Airtel Xstream Play provides the most extensive collection of OTT content in India, consolidated into a single app. Airtel subscribers can enjoy premium content from a variety of partners, including Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, and more. With a minimum recharge of Rs. 148, users can access over 40,000 movie titles and shows from 20 content partners through the Airtel Xstream app.
English (US) ·