After reaching $200 million in 2023, Béis is hitting the gas on growth

This story is part of Glossy’s series breaking down the big conversations at Shoptalk.

2023 was a big year for travel bag brand Béis. On top of celebrating five years in business, it reached $200 million in annual revenue, marking a 180% increase year-over-year. But, based on plans shared with Glossy by Béis president Adeela Hussain Johnson, 2024 is set to be even more transformative for the company.

“We’re not in Kansas anymore,” laughed Hussain Johnson at Shoptalk on Sunday, while referencing Béis’s evolution from a startup. “And there’s no reason for us not to believe that we’re on this rocket ship that’ll keep rocket-shipping.”

Béis’s calendar for the year includes growing its retail presence, in part through a new partnership with Anthropologie; further expanding internationally, starting with a U.K. focus; increasingly targeting Gen-Z and male consumers, expanding beyond its core female millennial shopper base; building out its executive team and beyond to catch up with the company’s pace of growth; launching “big” collaborations and 13 customer-driven products; hosting multiple “interactive experiences,” largely through pop-ups and with a focus on middle America; and upping its investment in consumer research to better respond to consumers’ needs, Hussain Johnson. 

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