After hitting an all-time high, returns dropped in 2023 thanks to new industry-wide strategies

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Brands and retailers have struggled to mitigate retail’s growing returns rate since the pandemic, but thanks to a new report from the National Retail Federation, it appears that new retail strategies are beginning to work. 

Consumer returns within the retail industry hit an all-time high in 2022: $816 billion worth of merchandise, or approximately 16.5% of all purchased goods were returned to retailers, according to the National Retail Federation and Appriss Retail annual report. 

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