Act+Acre steps into home goods with new showerhead and filters

Five-year-old indie hair brand Act+Acre is expanding its scalp-care focus with the launch of a new product duo: a showerhead and filters.

The filters, which launched on Tuesday, are the first of their kind, according to Helen Reavey, co-founder and creative director at Act + Acre. For one, they’re approved by a trichologist, which is a hair and scalp specialist. In addition, each houses 12 different filters and a proprietary blend of KDF 55, calcium sulfite and coconut-activated carbon, all of which help purify and filter shower water.

Available on the brand’s e-commerce site and online at Sephora, the showerhead retails for $120. The filters, which Reavey recommends be replaced every six months, are available to purchase separately for $32 each. For easy self-installation, the showerhead comes with plumber’s tape and a wrench. Installation takes just 60 seconds, according to the brand.

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