7 months ago
17
On the heels of its 40th anniversary, natural skin-care brand Derma E is updating its brand marketing and select packaging to appeal to younger consumers.
As explained by Katie Guild, Derma E’s CMO, the brand is approaching its refresh in a few stages. On Friday, Derma E rolled out a new marketing campaign, urging consumers to, “Break free from what’s trending, reach for what’s clinically proven.” The campaign, which highlights the efficacy of the brand’s products, features unretouched models who experience some of the skin concerns the brand aims to resolve. The messaging focuses on educating about skin care and redefining what “normal” skin looks like. The included imagery, which is intentionally bright, bold and playful, will be promoted across all of Derma E’s social platforms as well as on its e-commerce site and in-store at retail partners.
“We think of ourselves as that entry point to serious skin care for the millennial customer,” Guild said. “So [in this campaign], we wanted people to be able to see themselves in the women featured.”
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·