2 months ago
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When Glossy first covered Lindsay Silberman’s Hotel Lobby Candle, it was May 2021. The magazine editor-turned influencer-turned entrepreneur had introduced her candle brand in October 2020 and it was debuting at Neiman Marcus. The department store is still the brand’s main retailer, outside of its own e-commerce site. And Silberman has remained the brand’s most powerful sales tool — her 206,000 Instagram followers and 111,000 TikTok followers take her recommendations very seriously.
After four years of slinging candles, Hotel Lobby Candle is ready to enter its next chapter. On Tuesday, with the launch of two new products, the brand entered the first phase of a transition that will eventually end with its renaming to Hotel Lobby Home — the timing for the update has yet to be determined. The new products include a $48 hand wash, with two refills selling for $52, and $74 reed diffusers, with refills priced at $52.
“In 2020, I wanted to start a candle brand — and I would have been thrilled to sell a couple of candles, have fans of the brand and have it as a side business,” Silberman said. “Of course, hindsight is 20/20, and if I had been thinking as big-picture as I am now, I probably would have named brand Hotel Lobby Home from the beginning.”
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English (US) ·