213Deli founders on building a ‘text commerce’ beauty retailer: ‘Nobody wants to download an app’

4 months ago 20

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Before business partners Nicole Collins and Corey Weiss launched the 213Deli text-commerce beauty shopping platform last year, they were behind the scenes working for digital commerce trailblazers like Ipsy and Flip.

Weiss worked in media at Sony Pictures and Yahoo before spending a decade growing the business side of Ipsy, a beauty subscription service started by Michelle Phan in 2011, where he met Collins. Meanwhile, Collins spent four years at Ipsy growing the brand partnerships team before joining the founding team at Flip, a shopping social network. Collins was also the co-founder of Yume, a Chinese-American company responsible for launching American beauty brands into China via the popular Little Red Book social shopping platform.

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