9 months ago
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As Molly Sims put it, she’s lived 100 lives. But these days, the model-producer-entrepreneur is concentrating on her production company, Something Happy Productions, and her 1-year-old skin-care brand, YSE Beauty.
The creation of both companies stemmed from a pivotal period in Sims’s life. In the case of Something Happy Productions, after maintaining a series regular role on the NBC show “Las Vegas” from 2003 to 2008, she decided she wanted to be behind the scenes, steering projects from ideation to completion. In 2021, she founded Something Happy Productions, which houses her beauty- and wellness-focused “Lipstick on the Rim” podcast, which she hosts with her friend Emese Gormley. In the case of YSE Beauty, Sims was looking to address her own issues with severe hyperpigmentation and skin discoloration, while also updating the way the beauty industry communicates to Gen-X women. YSE Beauty has 11 products, including a body oil, a brightening treatment and exfoliating pads. YSE Beauty is currently available on its own DTC e-commerce site, YSEBeauty.com. At the time of the launch, industry sources expected first-year sales of the brand to land between $1 million and $4 million, according to WWD.
Speaking with Glossy at SXSW, just ahead of YSE Beauty’s first anniversary, Sims shared what’s next for YSE Beauty and how she feels being bucketed into the celebrity beauty category.
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English (US) ·