1 year after its Roblox debut, Pacsun invests in advertising on the platform

8 months ago 28

As Pacsun celebrates one year on Roblox, it’s launching digital ads on the platform and expanding its Roblox game.

“When you put an ad inside Roblox, it’s really about the users you’re targeting and impressions,” said Yonatan Raz-Fridman, CEO of game development studio Supersocial. “It doesn’t work to build a community or engage the Roblox audience in a meaningful way.”

But overall, Pacsun sees significant potential in the platform as a user engagement channel. “If you keep expanding and listening to what [users] want and what they respond to, you’ll be successful [on Roblox],” said Pablo Uribe, Pacsun’s senior manager of web development.

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